Blogging is a huge business and when things are done right, you’ll be able to cash in even more. But to get to this point, you want to make sure you avoid some of the common mistakes made. If you do a quick search in Google, you will find a lot of information from previous bloggers on what to do and what not to do. I have learned a lot from them and will like to share this with you. Blogging is very competitive so if you can avoid to make these mistakes, you will do very well when all others are failing. Here are a few things we will be looking at today –
First, we’ll be exploring the importance of doing enough research and making sure you do it correctly. By this I mean you should do enough research so you have guidance and have a clear path on the things you should be doing. Secondly, you want to make sure you network as much as you can because this will help you drive traffic to your blogs right away. It will help you build momentum and keep growing as time moves forward. I’ll show you a few things you can do to make sure outreach and networking does get done correctly. Third, we’ll be exploring writing content and some of the fundamental mistakes made when writing content. Personally, I believe that people do not spend enough time when writing content and this does slow them down. Fourth, we’ll be looking at not investing in marketing and trying what’s out there available to you. There are many marketing channels available to you so you should use them after you go live with your blog and content. Finally, we will be exploring the important of consistency and why it’s important to make sure you have the right design for your blog. You don’t know how important it is to have the right design because this will encourage people to engage with your content. If I have time, I will be exploring the importance of social media and making sure you have buttons in the right place.
Let’s get started and if you have any questions or comments, please post them in the comment box below.
I’ve said it once and I’ll keep saying it – research is the most important thing is you want to succeed. Many blogs have been doomed simply because they haven’t taken the time to do research. When you eliminate research out of the equation, you will write content without any substance. This means you’ll fail to build traction and cause any traction. It’s important you take the time to research everything so you stand out once you publish content. For example, let’s look at three ways to conduct the right research.
Google Keyword Planner – it’s a free tool where you can find related keywords and new keywords extending in searches. Go through the list and look for new keywords with search volume. You can then use them in your content and base your solutions around them.
Google Trends – a great way to find keywords which are trending and this gives you a chance to outshine your competition. Start with your target keyword and then collect others which are related to your target keyword. Add them to your content when you start to write. Since these are newer keywords, you’ll have an easier time ranking for them.
Google Search – this search engine has become more sophisticated over the years. Whenever you start to type in a search, you will see other search keywords and phrases appear which provide awesome content idea’s. Google keeps track into what people are typing within the search engine so provide it as a popular search afterward. With that said, type in your keyword into the search engine and see what other search terms appear. Create a list and find creative ways to use them when creating content.
Now that you have your research done, you will have a better idea into what people are looking to read and you are now in a position to provide it for them going forward.
Social media has changed the way people interact and communicate all over the world. In blogging, what use to take 3 years to build your brand can now be done within a few minutes from a single tweet or post. You just have to focus on publishing high quality content and making sure it beat all of your competitions. With that said, social media is free to implement and can be vital in building your presence online.
I recommend joining the top 3 social media networks and setting up accounts accordingly. For example, after registering be sure to add description, images, and follow people in your niche. You’ll be surprised how many of them will follow you back right away.
Make sure every time you post content on your blog, you post them right away to social media. This will help you build traction and allow you to keep moving forward. Overtime you will notice how people start to follow you and for that extra bang, you can focus on investing in some paid advertising if you want. I’ll be discussing this later. One of the biggest mistakes made by bloggers is that they don’t invest a lot of time in social media and planning their strategy.
You need to invest in website design because this will dictate how engaged people are on your site and content. The better the design, the more people can move around and find other content they want to read. For example, having a navigation bar with the right menu items is very important because it will allow your readers to go where they want to go. It will also force people to check out the other content you have published on your website. With that said, you want to focus on the following which will give your website that extra “wow” factor.
First, make sure you reduce clutter as much as possible so don’t add unnecessary banners and side bars. Keep the side bar to the right if you are going to add one. You can reduce clutter by making sure you space the wording (text) so people can read it very easily. Secondly, you want to make sure you keep the colors easy on the eyes so people are comfortable when they are on your website. You want the colors to be inviting and want to color’s to be easy on the side. If they are hard, then readers will leave because they’ll have a hard time reading content and browsing. Third, make it easy for readers to find out more about your website and your company. By this I mean, you should make it easy on them to contact you and read about your about us.
Another huge factor in creating success for yourself and your brand. Through outreach you can connect with people in your niche and can connect with people who will skyrocket your traffic in minutes. If you can get your post published on a successful blog then this will help build your brand and build your traffic. Outreach was one of the main reasons why I was able to build momentum quickly. It was one of the main reasons why I was able to drive traffic to my blog in a short period Years ago it would take a lot of hard work to build momentum, but now it can be done very quickly. With that said, here are a few things you can use to help you out –
First, always use Google for research and make sure you use your target keyword. Having a target keyword is amazing because it will allow you to get a list of bloggers in your niche and those accepting guest posts. Secondly, make sure you write high quality content just like you would when publishing content on your own blog. This will not only help build your brand but will further the amount of opportunities you get afterward. Third, always do your follow-up and make sure the people you choose to network with have a huge social media following. When you get published there`s a high possibility that they will share your content with their followers. This is why I love checking out their social media accounts before doing outreach.
Avoid these mistakes and you`ll have an easier time building momentum. Go through this content and take your time reading it. By creating a list of these points, you will make it easier on yourself to implement them. You`ll make it easier on yourself to build your brand and avoid these mistakes which would have cost you both time and money. There is a lot more information available online if you need it. Get started now and leave your questions in the box below.