Chad Arrington | Guest Blogging | Blogging is massive and can generate a lot of buzz to your website when done regularly. For example, have you noticed how the best content gets loads of traffic and this is amazing for your bottom line? With so much traffic being sent to your website, you’ll be able to build your brand and even make loads of money. However, you need to be able to build momentum so need to use some creative ways to help you do this. Over the years, I’ve worked with so many clients helping them do exactly this so would like to share what I’ve learned and how you can implement into your blog.
So, things stay organized and don’t end up being confusing, I’ll focus on one main strategy which is to guest post the right way. We’ll look at ways to pitch the right idea, write content, add the right keywords and get published.
Let’s get started and if you have any additional methods then please leave them in the comment box below the content.
Blogging always starts with researching and knowing what your audience is looking for. For example, if you don’t know what to write about, then you’ll have a hard time building momentum. Next, if you write about the wrong topics, then you still won’t be able to generate enough readership and this isn’t good for your bottom line either. At this point, it’s better to take the time to research and know what people expect to read so you know once you pitch an idea it will be accepted more likely than rejected. Here are a few places to find the best topics within your niche.
Google Search – one of the best places to find the right content and can provide enormous information. For example, by typing in a search within the search engines, you’ll be able to see what keywords are popular. You can then focus on them a bit more and use them when pitching ideas.
Google Trends – another great tool to see what keywords and searches are becoming popular with people. This means you can get a jump start on your competition and write about topics not covered by them. Pay closer attention to the keywords which are slowly rising online.
Forums – Online communities are a great place to find out what topics and common questions people have about your niche. These common problems can be anything and are always great topics to focus on when writing content. In your case, if you can come up with the right topic, it will not only get accepted for guest posting but will rank higher than others in the search results.
Once you have done your research, I recommend creating a list of topics so you don’t forget what you found and they are easier to find. This will help you gather and create topics easily and cut your time in half. You can then start to search the right blogs to pitch your ideas to Guest Blogging.
In the first step, we explored topics and how you can find trending questions, but now let’s focus on finding the right blogs to get published on. Before you start, it’s important to have a few solid keywords in mind so you can perform searches using the following – “top “keyword” blogs”. This will bring up a list of blogs which are the best in your niche. These blogs will have a lot of readers and followers on social media which are perfect for your end mission. Go through each one and look for the following information –
Social media – you want to make sure the blogs you choose have a lot of social followers because this will drive traffic to your blog. It’s common practice for top bloggers to share guest posts on their social platforms too.
Update Frequency — you want to ensure the blog you are posting on get update regularly. The regular the content is be publish, the loyal the readers.
Comments – a high comment ratio means that people will start debates and this will help increase your rankings for user-generated content.
Domain Authority – the higher the domain authority, the better for you because the less time you need to wait for your content to rank in the search results.
Once you have a list of authority blogs you’ll like to focus on when guest blogging. You can create a list of the contact information of each owner and start to pitch your idea. We’ll talk about the right pitch frequency in the next section.
Pitching Your Idea
One of the most important things when trying to publish is being able to pitch your idea carefully. You don’t want to come across too aggressive because this will push the blog owner away from accepting your idea and giving you a chance. You don’t want to come across too careless because then the blog owner will think you’re not serious enough. For this reason, I encourage you to break the contact barrier by shooting a simple “Hello” message asking the blogger for their expert opinion. This works because you are praising the blogger for their success in your niche. Then, you can start to ask them if they accept guest posts for their blogs and what is the process. Always keep track of when you first contacted them because you might need to follow-up after a few days if you don’t hear anything back from them initially.
You can learn a lot about outreach by doing a quick search online on “guest blogging pitches”. You’ll find a lot of email templates on what you should send them to open the doors of communication. Once you have heard back from them and they are happy to read your post for consideration, you can start to write your content. When writing you do need to pay close attention to a few important points which I’ll discuss in the next section.
This is the most important part of guest blogging because quality content will attract quality traffic. Need to ensure that when you write content, you pay attention to what people expect to read. For example, you have collected topics based on what readers what…right? So, make sure when you write content, you answer all of their concerns and are in-depth in your approach. You will not success with guest blogging, if you don’t provide quality and that’ the. Every top blogger expects nothing but the best content published on their blog because they know the importance placed on this by Google. So, how do you make sure the content you are writing will engage readers? Here are a few tips to pay close attention to when get start –
First, write content which answers every question and covers your material in detail. Secondly, research your competition and make sure you write content that is better than all others online. Third, make sure the keyword density is correct so by this I mean focus on having your target keyword within your content around 2%-4% keyword density. Fourth, you want to make sure you use related keywords and mixed URL anchors within the content. This will ensure that Google picks up the right keywords when ranking the content.
You did writing your content, you want to make sure. That you add your author bio towards the bottom with two links in the bottom. This will help drive traffic to your blog which is great for your bottom line of building your brand Guest Blogging.
Promote and Share
You’ve written your content and want to get it in front of as many people as possible Guest Blogging. Take some time to share your content once it publishes online. Though the blog owner will share your content. You should do it so people know the time of quality you provide and can provide when needed. At this point, you are working hard on building your brand. So take some time to promote it on social media But, if you have some cash to burn. Then you might want to consider purchasing some paid advertising to help get your content there more. This is optional, but I would suggest starting with social media by focusing. On the main platforms like Facebook, Twitter and Google +.
Guest blogging is massive and can be huge to build your brand. However, it must do correctly so you can increase your chance of publishing. Use the following tips above to start and find the opportunities. Over time, you’ll have an easier time get publish because you would have made those connections already. You publish a few times, you’ll be able to keep get publish. In the same places because of the connections you made through guest blogging.
Read Also: HOW TO DESIGN THE PERFECT BLOG
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