Chad Arrington | There are so many ways to make money online and if you’ve been reading my content, then you know how I’ve been discussing several of them. However, I have yet to explore YouTube Marketing and how powerful this network is to make money online. For those of you not aware, YouTube is a network where you post videos about yourself, others, and can be huge for making money. It’s also a network where you can make money through advertising and affiliate commissions if links are placed in the right place. YouTube has been very powerful for me because I’ve been able to market and sell a lot of products by creating tutorial videos. For this reason, I encourage all of you to try your luck on YouTube and publish a video.
Today we’ll be exploring the fundamentals of getting started on this network and the elements you should be focusing on afterward.
Everything starts with an idea because you need to know how you’ll be marketing on YouTube. For example, will you be marketing through tutorials, informational videos, reviews, and other forms. The method you choose will be very important in your success because this will either push people to watch your video or drive people to watch it. Either way, your main objective is to create a video which provides value and one where you can convert your readers. Here are some steps to follow –
First, create an account on YouTube which can be done within minutes because you just need to link your Gmail account. Once you’ve done this all your information will be transferred over to the network. The account is free and you don’t have to pay to get started. Secondly, go through and setup your profile so by this I mean fill out the following information – add wall image, add profile image, description, and what other information you can about your brand. Fourth, build your brand and identity and I mean, where ever you can add information about your company and purpose then add it. It’s a great way for people to find out more about your company when they visit your channel.
Once you’ve set up your account, you need to have an idea. Think about what you’ll be broadcasting, and what type of information you’ll be sharing with all your subscribers. Once you’ve setup your account and have added all your branding information, it’s time for you to start creating your videos which you can do in several ways.
Here are 3 ways you can create videos quick and within a very low budget.
The mobile phones are so high tech that you can create videos on them in high quality. With all the small accessories available too, you’ll be able to create a whole production stage by with a stand and high-definition audio microphone. It’s as simple as placing a stand on your desk and then pressing record on your phone. You can purchase cool mobile applications which make production even easier for you.
I’ve created videos on both OS and Android operating systems and it’s very easy.
Creating videos on your PC or laptop is very easy because all you need to do is download a software, have a camera and microphone. The software will cost you no more than $20.00-30.00 (a onetime fee). You can use this software to edit video and upload to YouTube. The process is very easy, but keep in mind to create a video in HD, it’s important you buy a good quality camera and microphone.
One of the best ways to create animated videos for cheap. Each gig starts at $5.00 and can go up to anything you want. On Fiverr, you’ll find gigs on video creation, editing, and audio fine tuning. They’ll also convert videos into high definition for you and this is perfect when uploading to YouTube. Head over to Fiverr.com and start skimming the different types of gigs they have available.
Your video can be uploaded within a few minutes. It’s as easy as logging into your back-end, and browsing to your video, then clicking upload. You’ll find information on the correct format and size. After you’ve initiated the process, you can let it run in the back-end because YouTube will continue to upload it. After the upload process is complete, you can find the link within the back-end of your account portal. You have some advanced options like to add text, links or even other information like title, description, and more. Make sure you fill out all this information and don’t forget to add the right keywords in the title and description. This will help your video get found within the search results.
You have so many options available to you when marketing your video. Years ago, marketing was a major problem because social media, PPC networks and others didn’t exist. You would have to build links the old fashion way and this was not only tiring, but time consuming too. But now the times have changed and you have so many options available to you. Let`s explore the top 3-4 marketing methods you can utilize right now to help build momentum to your video.
AdWords – one of the most popular networks, but very expensive. If you have money to burn, then you should give them network a try. You have several options available to you when setting up ads like geographic location, device, and keywords. Depending on your niche, you can find keywords for very cheap with high traffic volume. This will allow you to get more conversions while paying very little per bid.
If you’re a new advertiser, I recommend you find some of the coupons available to you offering a credit of $150.00-$300.00. This will help you get started without spending any money and start collecting the correct data.
Many popular websites sell advertising space so you should take advantage of the opportunity when you can. Skim through related websites which you feel will represent your video and its message clearly. If the website is selling advertising website then you should try to find the link on the actual website. If you can’t find the link, it doesn’t hurt to contact them either way. Find out if you can buy advertising space from them and how much the cost will be. Purchase space depending on your budget and how much traffic the website has coming to it currently.
One of the best ways to advertise your video and is very cost effective if you find the right combination for YouTube Marketing. Networks like Facebook and Twitter offer you a portal to advertise, but you need to test what’s working and what’s not. I recommend starting off with 3-4 ads and then narrowing them down depending on performance. You are looking for the best performance locations, gender, and ad copies. You want to make sure you are getting the most bang for the buck where you make more money then you spend on your ad campaigns.
Start with Facebook because this network has the most users and an awesome advertising platform.
They have a cool platform that allows you to purchase advertising space. But, it can get very costly so you need to make sure you budget your spending when get start. I recommend you start slow and start with a minimum deposit. This will allow you to test your current ad copy and see how the conversions are going before raising the budget. YouTube Marketing can attract a lot of relevant traffic however you need to first test the waters before you increase your budget and conversions. There are a lot of guides available for free which will help you learn about YouTube marketing.
Do a quick search in Google and you’ll find enormous information on YouTube marketing. I encourage all of you to take a quick look within the search results and go through all the guides. This will provide you with the information you need to start. It’s all about trial and error so make sure you try all the strategies discussed in the tutorials.
However, from my own experience, the best tutorials can found on YouTube itself.
YouTube marketing can be very valuable to your bottom line. However, you need to know the strategies and implement them correctly. So, for that reason, I recommend you follow the steps outlined above and do your own research in Google. Take your time and try out different the strategies until you find which ones work best in fulfill your bottom line and the purpose of your blog.
If you have any more questions, please post them in the comment box below this content. I encourage all of you to leave feedback and I’ll do my best to get back to all of you too.
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