Creating the Perfect Email Marketing Campaign
chad November 13, 2017

Email marketing is blowing up and it can change a business in a few weeks. Imagine having 100,000 followers on your email list and shooting a quick message to them. This will not only generate a lot of business but is amazing for your brand. With that said, it’s important that you know how to handle email marketing and know how to implement it correctly. Many of the common mistakes made in email marketing is a person’s inability to utilize their email newsletter. When I first started blogging, I was told numerous times to start an email newsletter right away. However, I avoided it for so many years so it slowed down my every growth. With that said, today we’ll be discussing the importance of email marketing and what a solid campaign can do for you when done correctly. We’ll be looking at the following –

First, we’ll be exploring how to setup the right email marketing forms. We’ll explore what to look for when choosing an email marketing provider. Next, we’ll look at how to add forms to your website and what are the best locations to add forms to. Third, we’ll explore collecting email subscribers and what to do after they have subscribed to your form. Forth, how to setup the right email marketing campaigns i.e. what time to send messages and what should be included in them. All this information should help you get started and start to attract a higher readership. Email marketing is one of the best ways to get people to come back to your website.

Let’s get started and if you have any feedback don’t forget to add it towards the comment box below.

Research

Even when choosing the right email marketing service, it’s important you have all the features you need to streamline the entire set up process. For example, you want to choose a provider where things are as easy as possible because this means you can focus on other things and not always marketing. So, head over to Google and do a quick search for top email marketing service providers. You’ll see a list of the top 10 and I suggest going through all of them so you get a good idea of what to expect.

Do your own research, but I would recommend signing up with aWeber. I have been using them for years and they have everything you need to get started and awesome forms too. Visit their website and go through all the features then signup so you can get started. They eve offer a free 1-month trial.

Adding Forms

It’s important you add forms in the right place because this will determine how many people will opt into your newsletter. Your main objective is to get your form in front of as many people so they will sign up for updates. These people are awesome because you longer have to pay for them to come back since they are on your list now. All it will take is a quick message and boom they’ll click through to your website. With that said, let’s explore two important places to add a form…

Sidebar – this is one of the most important places to add the form because it will show up on every page. If you have a WordPress website they make it a point to add the sidebar on every page. This is important because it gives people even more chances to opt into your form after gaining value from your content. Next,

You also want to add a form below the content so people can opt in after reading the content. This gives people a chance to gain all the awesome knowledge before they decide to opt-in. You want to split test both forms to find out which ones are working before selecting one final one. After you have the forms in place, you can proceed with the next step which is the initial welcome follow-up.

Initial Follow-Up

Once the subscriber opts into your newsletter, you want to send them a welcome message letting them know they have been added to your mailing list. This is your chance to welcome them and let them know about the type of content they will be receiving over the next couple of days. With that said, here are a few things you want to pay close attention to when setting up your welcome message. Make sure it doesn’t include too long of a message because then people might opt-out thinking all other messages will be the same way. Secondly, you want to include an activation link because this will allow them to activate the subscribers and for you to find out if the email address they provided is legit.

This message should be sent out as soon as the subscriber is added to the newsletter. Let’s now talk about the follow-up sequence.

Autoresponder

It’s important you create the perfect autoresponder sequence because you’ll increase engagement dramatically. Over the years, I have worked with a lot of clients and have learned a lot about the perfect autoresponder sequence you need to create. It all comes down to the newsletter, timing and frequency which determines how successful you will be when sending your email messages. With that said, let’s go over some of the most important things to keep an eye on when creating this sequence.

Design – a lot of your success will have to do with the design of your newsletter. You want to make sure it’s easy to read so pay attention to the format when creating it. For example, include a side-bar, header and columns. This way when you add different elements they will be organized in a great manner. In the header, it’s important to include your logo because this will represent your brand.

Text – you want to be right to the point when writing out content on your newsletter. Many people want to find the value very quickly so don’t want to read a lengthy newsletter. Jump into your main point and explain why you have sent them this newsletter.

Subheadings – it’s a good idea to include sub-headings because this will help keep things neat and divided.

Subject line – this will help your newsletter get inbox so make sure you are strategic in what you write. Make sure you let the readers know what your newsletter is about, but also avoid some of the spam words which will stop your newsletter for inbox. For example, avoid using words like free, or even adding a dollar amount because email clients will send your newsletter into the spam folder.

From field – It’s been proven that adding your first name and then business will be the right way to get your message inbox.

I’ll split the next section to discuss timing and day because both of these are very important in making sure your subscribers open your message and it gets read. The more opens, the better for you because it means higher engagement and CTR.

Timing and Day

From my experience, it’s best to text during the weekdays from Monday to Thursday. These are the days that people are in front of their computers and are constantly checking emails. There have been numerous studies done on sending newsletters and it’s always proven that weekdays during Monday to Thursday are the best. Timing does matter too for several reasons. First, sending a message at the right time will ensure that it gets open and read. By having your email opened, you have increased the likelihood of the engagement taking place. Higher engagement on your website will lead to higher engagement on your website. With the right social media buttons in place, a higher open rate can lead to more click-through…right? Don’t forget what your mission is when setting up your email marketing campaign. For example, you are trying to build your brand and get noticed. Here’s what I can tell you about timing…

Always schedule your email campaigns to be sent by 9am in the morning. This way the message is waiting there when the subscriber opens their inbox. Also, when you send it early in the morning on these specific days, you know you have a higher likelihood of them reading it. Think about it, these people have just arrived to work and are going through emails around this time anyway, This means your message will be waiting for them which leads to a higher engagement rate.

Final Thoughts

Email marketing is one of the best ways to build readership and have them coming back to your blog over again. Email marketing is something you need to incorporate into your blog almost right away. I waited too long and this caused me to lose out on building my brand more quickly. Incorporate a form into your blog and start collecting subscribers right away. With ESP’s so easy to setup, you’ll have a form on your website within a few minutes.

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